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Additionally, the cream contains 2,000ppm of fermented black rice extract, known for its antioxidant properties, which help to brighten and hydrate the skin.\u003c\/p\u003e\n\u003cp\u003eThis eye cream also includes fermented bamboo shoot bark extract, which soothes the skin, and natto gum, which enhances skin elasticity. Sodium hyaluronate provides deep hydration, promoting collagen production and improving skin texture. Madecassoside, another key ingredient, offers anti-inflammatory benefits and further soothes the skin.\u003c\/p\u003e\n\u003cp\u003eClinically proven to reduce eye wrinkles by 11.24% and improve moisture levels by 23.77% after one month of consistent use, this eye cream is suitable for all skin types, including sensitive skin.\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":51993725010259,"sku":null,"price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/xx1_25a40a3a-260e-413f-b7da-ff7485828976.jpg?v=1758990222"},{"product_id":"black-rice-moisture-airyfit-daily-sunscreen-50ml","title":"Black Rice Moisture Airyfit Daily Sunscreen 50ml","description":"\u003cp\u003eOffers broad-spectrum protection with SPF50+ PA++++, safeguarding your skin from harmful UVA and UVB rays, as well as blue light exposure. Its lightweight, non-greasy formula provides a velvet finish, leaving your skin feeling smooth and hydrated without any white cast. \u003c\/p\u003e\n\u003cp\u003eInfused with fermented black rice extract, this sunscreen delivers antioxidant-rich care, helping to combat skin-aging free radicals. Niacinamide works to even out skin tone and address hyperpigmentation, while adenosine improves skin elasticity and reduces the appearance of fine lines. \u003c\/p\u003e\n\u003cp\u003eSuitable for all skin types, including sensitive skin, this sunscreen is free from fragrance, alcohol, and parabens, ensuring a gentle application. Its reef-safe formulation excludes harmful ingredients like oxybenzone and octinoxate, aligning with eco-conscious skincare practices.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":51993789628755,"sku":null,"price":17.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/saa.jpg?v=1758991569"},{"product_id":"black-bamboo-daily-soothing-sun-shield-stick-20g","title":"Black Bamboo Daily Soothing Sun Shield Stick 20g","description":"\u003cp\u003eA chemical sunscreen balm designed for daily use, offering high-level broad-spectrum protection SPF 50+ PA++++ against both UVA and UVB rays. With a semi-matte finish and lightweight, balm-to-powder texture, it aims to provide sun protection without the typical drawbacks of stick sunscreens—such as greasiness, pilling, or a white cast. \u003c\/p\u003e\n\u003cp\u003eFeatures fermented black bamboo shoot extract, a patented ingredient that is said to hydrate, calm, and support the skin’s barrier. Bamboo is rich in antioxidants and minerals, which may help protect the skin from environmental stress. The formulation also includes niacinamide—a well-known brightening and oil-regulating active—along with adenosine for wrinkle care, ectoin and betaine for hydration and barrier support, and Camellia japonica seed oil and tocopherol (Vitamin E) for antioxidant protection. The sunscreen also features Aspergillus ferment, a fermented ingredient that may enhance absorption and skin compatibility.\u003c\/p\u003e\n\u003cp\u003eA gentle yet effective option for those with sensitive or easily irritated skin, and is particularly suited for humid climates due to its oil-controlling and soothing formulation.\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52007639417171,"sku":null,"price":17.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/huh.jpg?v=1759156342"},{"product_id":"black-rice-hyaluronic-toner-for-sensitive-skin-150ml","title":"Black Rice Hyaluronic Toner for Sensitive Skin 150ml","description":"\u003cp\u003eSpecially formulated for sensitive and delicate skin types, this soothing toner combines antioxidant-rich fermented black rice extract with deeply moisturizing hyaluronic acid to restore moisture and improve skin texture. \u003c\/p\u003e\n\u003cp\u003eEnriched with calming black bamboo shoot extract, red ginseng, and beta-glucan, it helps strengthen your skin’s natural barrier while protecting against environmental stressors.\u003c\/p\u003e\n\u003cp\u003eThis lightweight, alcohol-free, and fragrance-free toner absorbs quickly without irritation, leaving your skin feeling refreshed, balanced, and radiant. Vegan and cruelty-free, it’s free from sulfates, silicones, mineral oils, and synthetic dyes, making it a perfect addition to any clean beauty routine. Use daily after cleansing to boost hydration and promote a smoother, healthier complexion.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52007712260435,"sku":null,"price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/jkk.jpg?v=1759156507"},{"product_id":"black-rice-hyaluronic-toner-150ml","title":"Black Rice Hyaluronic Toner 150ml","description":"\u003cp\u003eThis best-selling toner is formulated with 100,000ppm fermented black rice extract, a powerful antioxidant that helps restore skin vitality, improve elasticity, and defend against environmental stress.\u003c\/p\u003e\n\u003cp\u003eInfused with hyaluronic acid, beta-glucan, and red ginseng extract, the toner deeply hydrates and soothes the skin while supporting skin regeneration and a smoother texture. The addition of natural lavender oil provides a light, calming scent for a refreshing skincare experience.\u003c\/p\u003e\n\u003cp\u003eWith its fast-absorbing, water-like texture, this toner preps your skin for the next steps in your routine without leaving any residue. It’s ideal for normal, dry, or combination skin types looking for a balance of hydration, nourishment, and antioxidant care.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52007771767123,"sku":null,"price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/uuu_8ef36a96-d3e6-4d3a-a520-b339bf3859ef.jpg?v=1759157865"},{"product_id":"black-bamboo-mist","title":"Black Bamboo Mist","description":"\u003cp\u003eThis ultra-fine facial mist is formulated with over 95% naturally derived ingredients, including nutrient-rich black bamboo leaf, bark, and shoot extracts, known for their antioxidant properties and ability to calm and fortify stressed skin. Ideal for all skin types, especially those prone to dryness or sensitivity, this mist delivers instant hydration and cooling relief in a lightweight, non-sticky spray.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is beta-glucan, a powerful skin-repairing agent that enhances moisture retention and helps strengthen the skin barrier, leaving your complexion soft, balanced, and revitalized. Glycerin and propanediol further boost hydration without clogging pores or disrupting makeup, making it a perfect on-the-go solution for tired, irritated, or overheated skin.\u003c\/p\u003e\n\u003cp\u003eWhether used as a toner step after cleansing or as a midday skin refresh, the mist absorbs quickly and evenly thanks to its ultra-fine spray mechanism. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"150ml","offer_id":52007916929363,"sku":null,"price":21.5,"currency_code":"GBP","in_stock":true},{"title":"80ml","offer_id":52007916962131,"sku":null,"price":14.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/cc11.jpg?v=1759159370"},{"product_id":"4-txa-gel-serum-30ml","title":"4% TXA Gel Serum 30ml","description":"\u003cp\u003eA potent yet gentle treatment designed to target dark spots, hyperpigmentation, and uneven skin tone. Formulated with a powerful blend of 4% Tranexamic Acid (TXA) and 4% Niacinamide, this serum works synergistically to inhibit melanin production, reduce discoloration, and promote a luminous, uniform skin tone.\u003c\/p\u003e\n\u003cp\u003eEnriched with Centella Asiatica Extract, known for its soothing and healing properties, the serum calms irritated skin and supports the skin barrier, making it suitable for sensitive skin types. Additionally, the inclusion of Vitamin C derivatives, such as Sodium Ascorbyl Phosphate and Ascorbic Acid, provides antioxidant protection and enhances skin radiance.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, gel-textured formula absorbs quickly without leaving a sticky residue, delivering hydration and nourishment to the skin. Free from sulfates, parabens, artificial fragrances, and drying alcohols, it offers a gentle yet effective solution for those seeking to diminish dark spots and achieve a clearer complexion.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52008108392787,"sku":null,"price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/yy111.jpg?v=1759160567"},{"product_id":"centella-phyto-5-peptide-concentrate-cream-30ml","title":"Centella Phyto \u0026 5 Peptide Concentrate Cream 30ml","description":"\u003cp\u003eA multi-functional moisturizer designed to rejuvenate and strengthen the skin. Infused with a potent blend of 5 Peptide Complex, Centella Asiatica (Cica) Extract, and Hydrolyzed Soy Protein, this cream targets signs of aging, enhances skin elasticity, and provides deep hydration.\u003c\/p\u003e\n\u003cp\u003eThe 5 Peptide Complex, comprising Acetyl Hexapeptide-8, Palmitoyl Pentapeptide-4, Oligopeptide-29, Oligopeptide-32, and Palmitoyl Tetrapeptide-7, works synergistically to improve skin firmness, reduce the appearance of fine lines and wrinkles, and protect skin cells. Adenosine further aids in reducing fine lines and wrinkles, while Caffeine provides antioxidant benefits, brightens the complexion, and helps de-puff the skin. Squalane ensures moisture retention, protecting the skin barrier and preventing moisture loss.\u003c\/p\u003e\n\u003cp\u003eClinically tested for sensitive skin, this cream is free from artificial fragrances, GMOs, phthalates, mineral oil, and drying alcohols, making it suitable for all skin types, including those with sensitivity concerns.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52008182514003,"sku":null,"price":20.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/mm11.jpg?v=1759160995"},{"product_id":"black-rice-10-hyaluronic-cream","title":"Black Rice 10 Hyaluronic Cream","description":"\u003cp\u003eAn intensely hydrating, antioxidant-rich moisturizer crafted to deliver deep moisture, nourishment, and visible skin improvement. With 95% naturally derived ingredients including 10,000 ppm fermented black rice extract, this cream is formulated to protect, repair, and restore radiance to your complexion. \u003c\/p\u003e\n\u003cp\u003eIt uses a blend of 10 different molecular weights of hyaluronic acid, ensuring moisture penetrates multiple layers of the skin, from the surface through to deeper layers, for lasting hydration and plumping. The formula is also enriched with Safflower seed oil and Evening Primrose oil to nourish the skin, improve elasticity, and help strengthen the skin barrier. Extracts like bamboo shoot bark, fermented rice, ginseng root, and several herbal botanicals add antioxidant action, soothe irritation, and help promote a more even skin tone and texture.\u003c\/p\u003e\n\u003cp\u003eThe cream has a mild cream texture that spreads easily, absorbs relatively fast, and finishes with a soft, satin-like feel without stickiness. It aims to relieve tightness, dryness, or irritation, making it suitable for all skin types, and is clinically tested to be gentle enough for sensitive skin.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"50ml","offer_id":52008282587475,"sku":null,"price":18.5,"currency_code":"GBP","in_stock":true},{"title":"90ml","offer_id":52008282620243,"sku":null,"price":29.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1242\/6835\/files\/qq0.jpg?v=1759162987"},{"product_id":"black-rice-10-hyaluronic-cream-unscented-50ml","title":"Black Rice 10 Hyaluronic Cream (Unscented) 50ml","description":"\u003cp\u003eA deeply hydrating moisturizer formulated with 95% naturally derived ingredients, making it ideal for those with sensitive skin or fragrance sensitivities. This fragrance-free version maintains the same potent benefits as the original, delivering intense moisture and nourishment without the added scent.\u003c\/p\u003e\n\u003cp\u003eAt the core of this cream is fermented black rice extract, a powerful antioxidant known for its ability to brighten the complexion and protect the skin from environmental stressors. Enhanced with 10 types of hyaluronic acid, it ensures multi-layered hydration, promoting a plump and supple appearance. The inclusion of red ginseng extract helps to invigorate the skin, while safflower oil and evening primrose oil work together to strengthen the skin barrier and improve elasticity.\u003c\/p\u003e\n\u003cp\u003eDesigned for daily use, this cream absorbs quickly, leaving the skin feeling soft and moisturized without any greasy residue. 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